Video email is actually a better way of reaching prospective clients, of promoting your products, services or events. The use of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most important characteristic, interactivity.
In other words, a video is much more alluring to the viewer, who in turn gets to be more responsive as to what you need to offer. Video e-mail marketing is now more costa effective than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now cheaper to generate and distribute, and on the contrary, it will make customer targeting much easier too.
Video Email definition – If we would define video email apps, it will be as a rich media advertising tool utilized by progressive organizations so that you can promote products and services, by making use of short, catchy, informative ads, with the goal of raising awareness towards the viewer regarding the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video Email Marketing – It is common knowledge that today people consume videos in rising numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the television. Details are delivered on-demand and also at an increased rate via video than through images.
The key advantage that videos in e-mail marketing has on the traditional, text/image format approach is that videos can get to the point considerably faster and consume less time in the viewer. Instead of needing to read a page of text, trying to “hit” your message that you’re actually attempting to deliver, you can deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Video Marketing – If you choose to use video emails in your marketing campaigns then you could capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A relevant video ad can contain information, offers, invitations, membership reminders or even a product launch. Add a personalized message, a voiceover or music and you may have your viewers attention for the first time. By using videos, the prospective customer can relate more to your company as well as what you’re promoting. To lessen cost, it is possible to take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the result is a powerful yet cheap branded ad.
Today’s technology gives you the chance to send a video in email, stream your videos over a video landing page without eating increase your bandwidth, then track traffic and analyze results. Appraise the impact that video emailing have versus HTML email marketing. Select a emailing service that can tell you how and when your videos were played, how many viewers clicked and visited your website after watching your ad, what percentage of these visits converted into sales, and so on.
Why not also stream your video ad on your own websites homepage. It’s like handing out a business card. Video will become an extremely important sales and promotional tool, so ensure it is visible. Locate a solution provider that will combine video emails with video streaming to your site.